UX5 | Phani Teja Nallam

OVERVIEW

About the Project

This is a rapid design project given by Delta Faucets.

THE CHALLENGE: “How should Delta Faucet Company, a consumer goods manufacturer, consider evolving its consumer business models to embrace the technology available through IoT, adding value beyond just the manufacturing and sale of the physical goods?”

MY ROLE: I was the Product Manager for this project and my responsibilities included understanding the overall landscape, ideating solutions, prototyping UI, business assessment and concept validation.

THE SOLUTION: To create a new range of IoT based products under Delta Faucets and create an app so that the potential customers can choose products for their new bathroom and visualize it through AR technology.

Product Design:
- A new range of IoT based products for the entire bathroom.
App Design:
- Mobile App for browsing the product range, visualize through AR.
- Mobile App to control and manage the IoT based Smart products. (future scope)

THE PROBLEM

Help Delta Faucets gain business profits by finding a way to leverage the IoT with their existing products for custom build homes using the Masco portfolio.

RESEARCH

Understanding the Client

MASCO CORPORATION

CABINETRY PRODUCTS

CARDELL CABINETRY

KRAFTMAID CABINETRY ✔

MERILLAT CABINETS

QUALITY CABINETS

DECORATIVE ARCHITECTURAL PRODUCTS

BEHR : Architectural Paints ✔

KICHLER LIGHTING : Lighting ✔

KILZ : Primers and Specialty Paints ✔

LIBERTY : Hardware Finishing

PLUMBING PRODUCTS

DELTA FAUCET COMPANY ✔✔✔

BRIZO : High End ✔✔✔

DELTA : Mid Range

PEERLESS :Low End

ENDLESS POOLS: pools and spas ✔

GINGER: bathroom accessories ✔

HOT SPRING SPAS

WINDOWS AND OTHER SPECIALTY PRODUCTS

DURAFLEX

MILGARD

✔ = Masco Portfolios Considered into design

✔✔✔ = Main Focus / The Client

RESEARCH

Current Revenue Analysis

MASCO CORP DIVISIONS ANNUAL REPORT

Cabinets & Related Products 11.72 %of total Revenue

Plumbing Products 38.82 %of total Revenue

Installation & Other 17.78 %of total Revenue

Decorative Architectural Products 23.45 %of total Revenue

Other Specialty Products 8.23 %of total Revenue

Source: https://csimarket.com/stocks/segments_anual.php?code=MAS

Market Analysis

Houses Under Construction

Single Family Homes

849,000 units

In 2017, there were 849 thousand single-family housing starts registered in the U.S.

Houses Sold

New Single Family Homes Sold

614,000 units

In 2017, there were 614 thousand single-family houses were sold in the U.S.

New Custom Homes Sold

172,000 units

In 2018, there were 172 thousand custom houses under construction in the U.S.

Single-family Custom Homes

21%

The current share of single-family construction made up by custom homes in the U.S.

Average Production Home Cost

$380,000

In 2018, the average sales price of new homes in the U.S.

Average Custom Home Cost

$0.5m to $1m +

In 2018, the average cost of custom homes in the U.S

Source: https://www.statista.com/

The Scope

Bathroom Products for New Custom Homes

PROBLEM SYNTHESIS

Understanding Current Scenario

How long does it take to design a custom home?

Initial Contact, Interview, Determining A Fit

Agreement and Questionnaire: 1 week

Information Gathering, Research, Documentation: 2-3 weeks

Schematic Design and Feasibility: 4-6 weeks

Design Development and Permit Documents: 4-5 weeks

Construction Documents and Permit Submittal: 2-3 weeks

Permit Review, Correction Cycles, and Permit Issuance

Design & Selection

Phase

10 to 14 weeks

THE IDEA

Reduce the Time

Involve client in design process

DEFINE : TARGET USER

Persona 1

Ethan

BUILDER AND CONTRACTOR

Upcoming Projects

Avg. House Cost

$ 450k

Ethan is 42 years old. He owns a boutique design-build firm specializing in custom homes He needs to innovate more to increase sales and come off as a market leader by providing personalized homes.

THOUGHTS:

“ I need to be innovative”

“I need to personalize the home experience”

EMPATHY MAP:

Think: “I need to expand my business”

See: “I find it difficult to aggregate coherent interiors providers”

Hear: “Interiors sell a house"

Do: “Juggle through multiple iterations for client designs”

OPEN TO NEW IDEAS | LUXURIOUS | DISTINCTIVE HOMES

SOLUTION : FOR ETHAN

Smart Brizo :

IoT enabled products for a complete bathroom from the Masco Portfolio

FEATURES:

Different modes in water output for different tasks like; washing hands, shaving, facewash, brushing.

FEATURES:

Automatic flush
Flush accordingly
Smart toilet sprays
Heating/Cooling Seats

FEATURES:

Start and control from phone.
Maintain the water temperature.

FEATURES:

Adjustable spray types
Color changing to show temperature
Start and control from phone
Maintain the water temperature.

FEATURES:

Time
Weather
5x5 inch screen
Appointments

FEATURES:

Weight detectors to order products.
Drawer heaters for warm towels

FEATURES:

Control lights through phone
Create lighting schedules

FEATURES:

Choose paints to set the mood of the bathroom

SOLUTION : FOR ETHAN

Brizo Design:

New App to design and visualize(in AR/VR) your dream bathroom using IoT enabled products and components from the Masco Portfolio

DEFINE : TARGET USER

Persona 2

BRAND CONSCIOUS | DRIVES A MERCEDES

KNOWLEDGEABLE | WEALTHY & BUSY

Jane

PROSPECTIVE CUSTOM HOUSE OWNER

Annual Household Income

$ 220k

New House Budget

$ 500k

Jane is 34 years old. She lives with her husband and 2 year old kid in a owned pre-modeled house. She is a homemaker works as a consultant part-time. Her husband is a VP at a MNC software agency

THOUGHTS:

“ I need to design my new dream home”

“I need my interiors to be modern and stylish”

EMPATHY MAP:

Think: “I find it difficult to manage my time” “I don’t mind spending a little extra for a quality product”

See: “I find it difficult to visualize multiple interior design ideas”

Hear: “I want to make the best use of my time so that I do so much more in the bathroom”

Do: “ I end up accepting what the builder provides ” , “I want more control over the budget” “I want to micro-manage my home building expenses”